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In 1920, founded by Paul Franke and Reinhold Heidecke, the “Franke & Heidecke Precision Mechanics and Optics workshop” is established in Braunschweig, Germany. 

The first camera made is a stereo camera, which led to the first portable but a professional twin-lens reflex camera in 1929 “Original Rolleiflex 6X6”. It made a huge noise with good reputation, and the name of the “Rollei” thereafter quickly spread throughout the world. 

Rollei company continued their works on Rolleiflex with the improvement of the size, function, and more affordable price for the market. They made different Rolleiflex version ie. Baby Rolleiflex, Rolleicord(smaller and cheaper version) and Rollei Magic, etc…

In 1956, there was One million sales mark for Rolleiflex 6 x 6 camera. 

In 1966, another masterpiece was announced “Rollei 35” in Photokina. It was one of the smallest 135mm film camera with 310grams, 3 millions pcs are sold. 

In 1970, Rollei started manufacturing single-lens reflex cameras and created famous cameras such as SL35, SL66, and SLX. 

In 2009, Rolleiflex 2.8FX, Rolleiflex 4.0FW, and Rolleiflex 4.0FT released in 14 carat Gold limited edition for fans. Rolleiflex is no longer just a function camera, but a lifestyle culture image.

Rolleiflex gives a great influence on the history of photography since the announcement of “Rolleiflex 6X6”, which has continued to develop under constant technological innovation. 

In 2022, different lifestyle products including apparel, bags, cap, and accessories are released in the market with fast-growing sales. More fashion and lifestyle products are under development too.